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Brazil: An Insider’s Perspective on the World’s Largest Fragrance Market

Alessandra Tucci

If asked to describe the qualities of a Brazilian, one would certainly come up with “charismatic,” “laid-back,” “talkative” and “welcoming.” Would “someone that smells good” be at the top of the list? Probably not. But it should be. Brazilians take, on average, two baths per day, and in some of the country’s hotter regions, the number is double that.

This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

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