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Brazil: An Insider’s Perspective on the World’s Largest Fragrance Market

By: Alessandra Tucci
Posted: June 26, 2014, from the July 2014 issue of P&F magazine.

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  • From P&F Magazine
  • July 2014 issue, pg 40
  • 3 pages

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If asked to describe the qualities of a Brazilian, one would certainly come up with “charismatic,” “laid-back,” “talkative” and “welcoming.” Would “someone that smells good” be at the top of the list? Probably not. But it should be. Brazilians take, on average, two baths per day, and in some of the country’s hotter regions, the number is double that.

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