Alhough celebrity fragrances remain popular with young consumers, these fragrances are becoming a smaller proportion of the total fragrances market, according to a recent Euromonitor blog post by analyst Virginia Lee.
Celebrity fragrances comprised about 11% of the U.S. fragrances market in 2013, down from 12% in 2012, according to Euromonitor. Young Americans have less disposable income to spend on discretionary items such as fragrances post-recession as unemployment remains high among youth, Lee wrote. Products such as apparel and fragrances are also now competing with other purchases such as smartphones and apps. Click here to view the full report.