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WPC 2014 Preview: The Evolution of the Perfumer’s Palette

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This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

Linking Sustainability from R&D to Marketplace

The power of lifecycle assessments, bringing new molecules to the perfumer’s palette, innovating naturals, addressing the gaps in the perfumer's palette, green chemistry in practice and more.

“Chemistry and science are by tradition about innovation and can be a major growth driver for sustainable development in the fl avors and fragrances industry,” says Kristina Gräper, director of SET—applied sustainability, BASF Nutrition & Healtha (WPC Stand: #609 & 709; “A collaborative approach in between our internal R&D network, our regulatory and market experts enables new initiatives and innovative solutions that foster a promising future of the perfumer’s palette.”

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