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Report: 15% of US Respondents Plan to Buy Fragrance this Holiday

U.S. consumers are expected to spend the same amount this holiday shopping season or more than last year, with fewer saying they plan to spend less, according to data from the research firm NPD Group Inc. 

Among the shopping categories, 15% of respondents who participated in a holiday spending survey said they plan to buy fragrances this year during the holiday season, according to NPD's data. 

“Consumers are feeling better about the economy compared to last year and they plan to take advantage of sales during key periods,” said Marshal Cohen, chief industry analyst of The NPD Group. “But this year’s holiday will be a tricky one for retailers. With fewer days between Thanksgiving and Christmas, Government distractions, and lack of newness in the marketplace, retailers will have to rely more on promotions to excite the consumer.”

To view the entire report, click here.

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