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The Last Word: Fragrance as Consumer Influencer

Posted: July 29, 2013, from the August 2013 issue of P&F magazine.

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"Fragrance is one of the key elements of personal care and home care products,” says Dominique Bession, category brand fragrance manager at Unilever, following the Unilever Fragrance Awards, which were held May 23 in London and honored projects launched or delivered between November 2010 and the close of 2012.

This is only an excerpt of the full article that appeared in P&F Magazine, but you can purchase the full-text version.