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Link Roundup: Cyber Anthropology

Posted: June 24, 2008

In her article in the July issue, Michelle Krell Kydd discuss the online conversations and communities surrounding fragrance and calls for the industry to harness its potential: "The more I read blogs, the more apparent it became that they were fulfilling the consumer's need for authentic dialogue in the fragrance vertical; perfumers were being worshipped like rock stars." Here we provide the sites discussed in the story: