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Innovation for the Future of the Fragrance Industry

By: Stephen Hicks
Posted: March 20, 2013, from the April 2013 issue of P&F magazine.

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  • From P&F Magazine
  • April 2013 issue, pg 22
  • 2 pages

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Can the fragrance industry remain profitable by building upon creativity alone? Several things have changed over the past two decades that warrant another look at the innovation directions of fragrances. This article discusses activist NGOs, delivery technologies and more. 


This is only an excerpt of the full article that appeared in P&F Magazine, but you can purchase the full-text version.