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Consumers Seeking ‘A Life in Balance,’ According to Trend Report

Posted: July 23, 2012

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Past Forward—Reflected by television shows like Mad Men (early 1960s), Boardwalk Empire (1920s) and Downton Abbey (turn of the past century), retro style is pulled into the future by fashion designers, creative directors, and editors.

Global Fusions—America’s growing interest in the styles and tastes of cultures around the world, including South America, Indonesia, India and China, continues to influence fashion, foods, fabrics, cuisine, music, art and design.

Local Cravings—The mainstream consumer’s passion for fresh, organic and natural foods that are locally sourced, sold and consumed is making small growers and artisanal producers the new food celebrities.

Good Causes—Americans continue to believe in companies and brands that give back to the community, care about the world and make change happen.

New Values—Price always matters, but today’s consumers also want design, technology and performance in private label and store brands that previously depended solely on price.

Aligning With Consumer Trends

Developing fragrances that align with consumer trends helps marketers to develop products that connect faster and in more meaningful ways.

“When you know what consumers think and believe and see how they are spending their money, you have important clues to shape the future of your brand,” says Miller Burns. “Fragrances and flavors can reflect the tastes and emotions that are actually driving consumer decision making across multiple categories.”