Multisensory Exhibit Pushes the Perfumery Envelope
By: Jeb Gleason-Allured
Posted: February 24, 2012, from the March 2012 issue of P&F magazine.
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Focusing on putting artistry back into perfumery, Mane recently removed all creative (consumer demographics, concepts, etc.) and cost constraints from a team of perfumers as part of a multisensory marketing-led initiative dubbed Fragrance Avatar. The project allowed perfumers to create “from their very core.” The project, notes Yadira Perez, director of creative marketing, fine fragrance, allowed the perfumers to stretch their creative identities and skills.
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