Securing a Leadership Position for a Pro-fragrance Future
By: Jeb Gleason-Allured
Posted: February 24, 2012, from the March 2012 issue of P&F magazine.
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The past year has been a challenging one for the fragrance industry, noted Kim Bleimann (Berjé) during his president’s address at the International Fragrance Association North America (IFRANA) 2012 annual business meeting. Between legislation and anti-fragrance sentiment among NGOs and the media, it is necessary for industry organizations to take on an expanded role in advocacy.
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