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The BRIC Factor

By: Jeb Gleason-Allured
Posted: January 23, 2012, from the February 2012 issue of P&F magazine.

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In 2011 Brazil overtook the United States as the world’s top fine fragrance market, according to Euromonitor International. In 2010–2011, Brazilian fragrance sales totaled $6 billion, compared to the United States’ $5.3 billion—a gain of 33% year-over-year, according to data gathered by the Brazilian Association of the Cosmetic, Toiletry & Fragrance Industry (ABIHPEC). Currently, according to Euromonitor, mass market sales account for 93% of Brazilian fragrance revenue, led by Natura and O Boticário brands. According to numbers presented by Sergio Gallucci, technology manager at Natura, during the Barcelona meeting of the International Federation of Essential Oil and Aroma Trades (IFEAT), Brazilians spend a bit more than $30 dollars per person on fragrance each year.

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