Most Popular in:
Trends
Excerpt Only
The BRIC Factor
By: Jeb Gleason-Allured
Posted: January 23, 2012, from the February 2012 issue of P&F magazine.
Purchase This Article
- From P&F Magazine
- February 2012 issue, pg 36
- 1 pages
Available Formats:
- Adobe PDF for download
- Printed copies mailed to you
From $9 an article
In 2011 Brazil overtook the United States as the world’s top fine fragrance market, according to Euromonitor International. In 2010–2011, Brazilian fragrance sales totaled $6 billion, compared to the United States’ $5.3 billion—a gain of 33% year-over-year, according to data gathered by the Brazilian Association of the Cosmetic, Toiletry & Fragrance Industry (ABIHPEC). Currently, according to Euromonitor, mass market sales account for 93% of Brazilian fragrance revenue, led by Natura and O Boticário brands. According to numbers presented by Sergio Gallucci, technology manager at Natura, during the Barcelona meeting of the International Federation of Essential Oil and Aroma Trades (IFEAT), Brazilians spend a bit more than $30 dollars per person on fragrance each year.
This is only an excerpt of the full article that appeared in P&F Magazine, but you can purchase the full-text version.