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FiFi Finalists for 2011 Awards Announced

Posted: March 30, 2011

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Indie Brand (women’s, men’s, or unisex; small, emerging brands on the market one to two years, 25 doors or less)
Candide Perfume (Women's), Aftelier Perfumes
Honey Blossom Perfume (Women's), Aftelier Perfumes
Lumiere Eau de Parfum (Women's), Aftelier Perfumes
Six Scents Parfums: Series Three (Unisex), Six Scents Parfums Inc.

Finalists in the following categories will be announced at The FiFi Finalists Breakfast: Best Packaging, Women’s Prestige; Best Packaging, Men’s Prestige; Best Packaging, Women’s Broad Appeal; Best Packaging, Men’s Broad Appeal; Women’s Media Campaign; Men’s Media Campaign; Bath and Body Line; Interior Scent Collection; and Perfume Extraordinaire.

Finalists in the following categories will be announced and the winners presented with a FiFi Award at The FiFi Finalists Breakfast: Editorial Excellence in Fragrance Coverage: Women’s Scent Feature, Women’s Scent Bite, Men’s Scent Feature and Blog; Technological Breakthrough: Packaging Technology & Delivery Systems, Fragrance Creation & Formulation, and Information Technology.

Additionally, there are new categories. Fragrance Superstar Of The Year awards the best fragrance launch of the year regardless of gender or distribution category. Balloting for Fragrance Superstar Of The Year will take place at The FiFi Finalists Breakfast followed by on-the-spot, interactive, instant voting for the winner during The FiFi Awards. Also new is the Consumer’s Choice Award, with 100% of the vote by consumers via social media, and the Fragrance Hall of Fame, which, for the very first time, will be presented for both women’s and men’s fragrances.