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FiFi Finalists for 2011 Awards Announced

Posted: March 30, 2011

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Women’s Broad Appeal (sold through mass merchandisers such as drugstores and chains)
Avril Lavigne Forbidden Rose, P&G Prestige
Christina Aguilera, P&G Prestige
Christina Aguilera By Night, P&G Prestige
Dyamante by Daddy Yankee, Falic Fashion Group
Eva by Eva Longoria, Falic Fashion Group
FLIRT! Rock-n-Rebel, BeautyBank
Halle by Halle Berry Pure Orchid, Coty Inc.
S by Shakira, Puig USA
Samba Sun Woman, The Perfumer's Workshop Int'l., Ltd.

Men’s Broad Appeal
Antonio Banderas The Secret, Puig USA
Hervé Leger Homme, Avon Products, Inc.
McGraw Silver, Coty Inc.
Samba Sun Man, The Perfumer's Workshop Int'l., Ltd.

Women’s Specialty Brand (sold through one retailer and/or brand name in one retailer)
Anthropologie "by the creators of LeLabo" Eau de Parfum Collection, Inter Parfums USA
Anthropologie "Happ & Stahns - Perfumers", 1842 Rosa Alba Eau de Parfum, Inter Parfums USA
Banana Republic/Republic of Women Essence Eau de Parfum, Inter Parfums USA
Bath & Body Works Signature Collection Dark Kiss, Bath & Body Works
Bath & Body Works Signature Collection Secret Wonderland, Bath & Body Works
Bombshell, Victoria's Secret
Brooks Brothers "Madison" Eau de Parfum, Inter Parfums USA
Gap Stay Eau de Toilette, Inter Parfums USA
Icing "Flaunt" Collection: Oh so Jolie, Hello Chérie, C'est Chic!, The Maesa Group
Iris, Crabtree & Evelyn
Payless Unforgettable Moments: Promise and Charmed, The Maesa Group

Men’s Specialty Brand
Banana Republic/Republic of Men Essence Eau de Toilette, Inter Parfums USA
Bath & Body Works Signature Collection for Men Ocean, Bath & Body Works
Bath & Body Works Signature Collection for Men Twilight Woods, Bath & Body Works
Gap Core Eau de Toilette, Inter Parfums USA

Women’s Direct to Consumer (sold online, through catalog, or door to door)
Boyfriend, Boyfriend LLC
My Life by Mary J Blige, Carol's Daughter
Outspoken by Fergie, Avon Products, Inc.
So Elixir, Yves Rocher North America Inc.