P & F Magazine

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42% of Shoppers to Purchase Perfume/Cosmetics for Holidays

Posted: November 21, 2007

A new survey posted by Datamonitor (for American Express) shows that 42% of consumers plan to buy perfume/cosmetics this holiday season. This compares well to consumer electronics/appliances (37%), though lags behind apparel (69%) and CDs/DVDs (62%).