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New research from the Monell Chemical Senses Center reveals that women’s faces are rated as more attractive in the presence of pleasant odors. In contrast, odor pleasantness had less effect on the evaluation of age.
The findings, which were published in the journal Plos One, suggest that the use of scented products such as perfumes may, to some extent, alter how people perceive one another. The next step will be to see if the findings extend to evaluation of male facial attractiveness.