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Dementia is a major health and social care issue. About 5.4 million Americans are currently living with Alzheimer’s disease, the most common form of dementia, while in the United Kingdom 1 million people are expected to be living with dementia by 2021.1, 2 In global terms, the cost of dementia is estimated at $604 billion.3 Caused by damage to brain cells, dementia encompasses a wide range of symptoms such as loss of memory, mood changes, and problems with communication and reasoning. Confusion is also very common with individuals finding it difficult to engage and interact. This inability to place people, places or time is a major challenge for caregivers—and one where fragrance may have a key role to play.
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