In a further escalation of consumer product companies’ ingredient transparency initiatives, SC Johnson (Racine, Wisconsin), manufacturer of brands such as Windex, Glade and Pledge, announced that it will disclose fragrance ingredient information on a product basis beginning in the spring of 2015.
The company previously disclosed the fragrance palette used in its products in early 2012, but did not specify on a product-byproduct basis. Touted as a voluntary move toward greater transparency, SC Johnson will make its expanded ingredient information accessible via www.whatsinsidescjohnson.com, as well as a consumer product helpline.
“This announcement will not impact product formulations,” a company spokesperson says. “And SC Johnson worked closely with our suppliers to make this fragrance disclosure commitment possible.”
