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Reckitt Benckiser U.S. (Parsippany, New Jersey) will voluntarily include the European Union's original 26 "recognized" fragrance allergens in its disclosure program for all U.S. products. Listings of the fragrance allergens will begin by the end of 2014, according to the company. The move follows similar disclosure programs by other consumer product companies. (The company also announced that the use of triclosan in all U.S. products will be discontinued.)
The company described the move as a consumer right-to-know issue and noted that the information will be included on its U.S. ingredient disclosure website. The company is also including "on-package messages about health, well-being and the environment."
"The company regularly reviews its list of allowable ingredients based on new information made available as scientific knowledge progresses," an official announcement explained.
"Increased transparency and disclosure are key components of RB's betterbusiness strategy and we believe this is the right thing to do for U.S. consumers," explains Alexander Lacik, president, North America, for Reckitt Benckiser. "For over 10 years, we've actively reviewed our ingredient portfolio and have taken a proactive stance on disclosure, reduction and removal of chemicals of emerging concern."