Bringing Transparency to Fragrances in Cleaning Products

By: Jeb Gleason-Allured

Posted: May 23, 2011, from the June 2011 issue of P&F magazine.

Earlier this year, The Clorox Co. expanded its Ingredients Inside program to include fragrance ingredients.

"This is a core piece of our corporate responsibility program and committment to transparency as a wholte at Clorox," says Aileen Zerrudo, the company's director of corporate communications. "We felt that we wanted to address that interest [by consumers] in knowing what's in cleaners. Ultimately, we want consumers to be confident in our products; we want them to know we have no problem disclosing this information because we've done a lot of environmental and human safety testing for the products that people put in their homes."

This is only an excerpt of the full article that appeared in P&F Magazine, but you can purchase the full-text version.