Most Popular in:


Excerpt Only

Email This Item! Print This Item!

Improving Fragrance Performance Using Intensity Plots (iPlots)

By: Michael Incorvia, Tim Young, Cynthia Mussinan and Nicolas Godinot
Posted: May 30, 2006

Differences in the intensity or character of a fragrance between stages play an important role in consumer acceptance and likeability.

This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.