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Improving Fragrance Performance Using Intensity Plots (iPlots)

Contact Author Michael Incorvia, Tim Young, Cynthia Mussinan and Nicolas Godinot
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This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

Differences in the intensity or character of a fragrance between stages play an important role in consumer acceptance and likeability.

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