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Improving Fragrance Performance Using Intensity Plots (iPlots)

By: Michael Incorvia, Tim Young, Cynthia Mussinan and Nicolas Godinot
Posted: May 30, 2006

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  • From P&F Magazine
  • 5 pages

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Differences in the intensity or character of a fragrance between stages play an important role in consumer acceptance and likeability.

This is only an excerpt of the full article that appeared in P&F Magazine, but you can purchase the full-text version.