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A Look Inside: Fragrance for Personal Care

Posted: September 19, 2007

Fragrance for Personal Care

Allured Publishing, 2008

Softcover 572 pages 

According to Euromonitor International’s latest data, fragrances put in a surprise appearance as a top performer in the cosmetics and toiletries market. With an increase of 7% to reach a staggering $30.7 billion, it is the third largest sector after sun and baby care. Allured Publishing’s new book, Fragrance for Personal Care, explores this booming market with a compilation of selected articles written by world-renown experts from Cosmetics & Toiletries magazine, Perfumer & Flavorist magazine and Global Cosmetic Industry (GCI) magazine. This book delivers to the reader a gamut of information from formulation and technology to marketing and trends and, therefore, reaches a wide audience with research scientists, chemists/formulators, marketing and sales, business owners and fragrance entrepreneurs. Included are chapters on naturals, fragrancing candles, aromatherapy and fragrancing detergents. This informative collection of articles covers a variety of topics to create a solid foundation of knowledge about fragrance for personal care in the cosmetics industry.

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