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Trends in Shower Products

Posted: September 5, 2007

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In the United States, Greenbrier International has released Candy Land Shower Gel, which features a cotton candy scent. Also available in the United States, Idelle Labs has released Skin Milk Smoothies Shower Gel Range. These products are made with 5% real milk protein and vitamins A, D and E. Varieties available include: Raspberry Vanilla Cream Swirl; Pear and Green Apple; Peach and Cantaloupe; and Juicy Plum.

Looking to the future, fragrances could be more developed in order to attract consumers’ attention, perhaps with fragrances combining floral notes with fruits, food or seasonal variations.

The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For additional information regarding GNPD, visit www.gnpd.com or call Mintel International at 1-312-932-0600.