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6 Opportunities for Fragrance in 2010

By: Jeb Gleason-Allured, Editor
Posted: March 12, 2010, from the April 2010 issue of P&F magazine.

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  • From P&F Magazine
  • April 2010 issue, pg 24
  • 2 pages

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“2010 is a wonderful opportunity to bring true value and excellence to consumers,” says Steve Hicks, P&G’s director of flavor and fragrance development global capability organization. Far from viewing the financial crisis as a threat, Hicks has identified several opportunities for fragrance companies to survive and thrive. He acknowledges that the last 18 months have been tough for the industry, and that a return to profitability and historical growth curves is paramount. And so, he asks, “How does this industry compete in the new world?”

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