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As green living takes the world by storm, more companies have found ways to add a bit of “green” to their products. For food and beverage, organic and all-natural products have been the easy answer. But for companies that make personal care products, going green is a different challenge. Because organic non-food products are harder to produce, companies often boost their green credentials by focusing on partial organic content, natural-sounding ingredients and additive-free claims. Mintel Global New Products Database (GNPD) takes a look at global innovation in natural and organic personal care products.
A lack of artificial additives has been a leading claim for companies marketing green personal care products. With many consumers concerned and confused about additives and preservatives, manufacturers have realized that eliminating these ingredients is a good way to position their products as natural and green.
Parabens, chemicals used as preservatives in personal care products, have been in the news lately as researchers question their value and safety. As a result of this controversy, some luxury brands are producing paraben-free personal care products. In the United States, Pangea Organics features a line of facial scrubs, moisturizers and skin treatments that are free of parabens and preservatives. Pangea Organics Facial Scrub is formulated with herbal extracts to refresh and nourish the skin. The product’s natural positioning is enhanced by its packaging; the box is made from 100% post-consumer paper with organic seeds so it can be planted after use.
Beyond high-end brands, more mainstream companies have also picked up on the paraben-free trend. The Body Shop recently introduced Protective Serum under its Aloe brand in Japan. The serum is specially formulated with no parabens, phenoxyethanol, alcohol, fragrances or colorings. It is also pH neutral and is less likely to sting the skin.