Today, a group of industry stakeholders including L'Oreal, Estee Lauder, Cognis and Aveda launched OASIS: Organic And Sustainable Industry Standards for personal care. The key points are as follows:
- 85% organic content in finished products required (to be ramped up to 95% after an unspecified interval)
- limited amount of green chemistry defined here
- petroleum chemistry is not allowed
OASIS set the standards based on a lack of a unified regulatory seal. According to founding member Tim Kapsner, "We believe it will become an internationally recognized standard, and will be regarded as the seal that represents sustainable and organic manufacturing."