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The explosive growth in natural and organic personal care products during the last few years reflects a changing society and a concern about what people put into their bodies. There isn't a day that goes by where one doesn't see some reference to the word "natural" or "organic," either in the form of an ad, article or consumer study for food and personal care products. This is reflected in an average growth rate of 13.2% through 2013 with a US natural/organic personal care (NOPC) market approaching $18 billion. In light of this growth, this article will explore some of the challenges and hurdles personal care formulators face when creating new organic and natural products requiring NOPC fragrances and the future outlook of fragrances for the NOPC market.
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