Creation/Application Sponsored by
Fragrance for Personal Care
Softcover, 572 pages
ISBN-10: 1-932633-33-2 / ISBN-13: 978-1-932633-33-7
Fragrance has become a huge business in the personal care industry. According to Euromonitor International, fragrances put in a surprise appearance as a top performer in the cosmetics and toiletries market. With an increase of 7% to reach a staggering $30.7 billion, it is the third largest sector after sun and baby care. (For more information, see chapter 58, “Fragrance Gains in 2006”.)