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Posted: November 27, 2007

Fragrance for Personal Care

Allured Publishing Corp.

Softcover, 572 pages

ISBN-10: 1-932633-33-2 / ISBN-13: 978-1-932633-33-7

Fragrance has become a huge business in the personal care industry. According to Euromonitor International, fragrances put in a surprise appearance as a top performer in the cosmetics and toiletries market. With an increase of 7% to reach a staggering $30.7 billion, it is the third largest sector after sun and baby care. (For more information, see chapter 58, “Fragrance Gains in 2006”.)