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Product Specialization in Body Care
Posted: October 12, 2007
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Premium ingredients: Body care products often represent pampering and luxury to consumers, so premium ingredient claims have long functioned well in the category. Many recent product launches come from top fashion designers and are designed to compliment prestige fragrances, adding a layer of exclusivity. The scent of these premium body care products immediately stands out as a symbol of status and style.
In the United States, leading designer Calvin Klein released a skin moisturizer under the Calvin Klein CKIN2U Her brand. Based on the familiar fresh, floriental scent of the perfume, the moisturizer combines notes of pink grapefruit, sugar orchid and neon amber.
Sometimes, scent isn’t what the consumer wants. In fact, for people with sensitive skin or allergies, added fragrance is often something they look to avoid. By adapting body care products to be hypoallergenic and fragrance-free, manufacturers have zeroed in on a target market looking for body care solutions that are gentler and kinder to their skin.
In the United Kingdom, Floraroma’s Derma Mum Stretch Mark Oil claims to be dermatologically tested, hypoallergenic, and free from fragrances, synthetic ingredients, dyes, preservatives and petrochemicals. The oil is designed to prevent and minimize stretch marks in pregnant women. It combines nature's richest and most nurturing oils, vitamin E, rose hip, evening primrose, borage, and wheat germ for a luxurious, beneficial experience.
Clinelle Soothing Body Oil in Malaysia is specially formulated with citrus aurantium dulcis, aniba rosaeodora wood, cinnamomum cassia leaf and thyme to relieve stress and calm the mind and body.