The start of this talk came one night when it struck me with great clarity that the key to the whole talk was in the ending. I thought, “What is the presentation to a particular company trying to achieve?”
Quite simply it is to get perfume materials, particularly new materials and specialities, but not necessarily always new materials, into a broad range of that organization’s products—into the high perfume user company products—so to enhance profitability and ensure a continuing and safe business.
In other words, the real objective, in fact the only objective of any perfume presentation of single perfume materials or of more complicated specialties should be that of marketing. Consequently every facet of the presentation should he concentrated on making the offerings attractive to the potential buyer.
I had the ending, I had the objective, everything fell into place and the rest of the talk became relatively easy to compose.
