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Innovation from the Northwest Rainforest

By: Christian Thwaites and Nathan Janz, Northwest Aromatics
Posted: February 15, 2010, from the March 2010 issue of P&F magazine.

Like architects, painters and other artists, perfumers seem to have a special appreciation for nature. This is perhaps an uncontroversial point. After all, it’s nature from which essential oils are derived, providing unmatched complexity and uniqueness. These facets mean that natural ingredients, particularly essential oils, continue to be an important tool in the perfumer’s toolkit.

The number of essential oils available to perfumers, however, is modest. Compared with the thousands of synthetic fragrance ingredients on the market, the number of essential oils totals just a few hundred. And many of these oils have supply problems, are very expensive or face regulatory pressures. As a result, few oils end up being used over and over again.

One of these exceptions, cedar oil, has reportedly been found in more than 60% of commercial fragrances.1 Like many natural ingredients, it’s familiar to virtually every perfumer, from the most senior to the most junior. The widespread use of many essential oils has its downside, particularly when the goal is to create innovative new fragrances. A perfumer can, of course, create a new fragrance using well-worn ingredients, but familiarity makes the job more difficult. A new ingredient can often provide a perfumer with just the spark needed to create a new fragrance for his or her company and a point of difference for the customer.

This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.