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“Because cleaning products formulators often rely on fragrance manufacturers to develop and deliver the fragrance for their products, fragrance manufacturers are required to provide an end product that meets the customer’s specifications for sustainable,” says Jessica Johnson, senior producer of “Sustainable Fragrances for Cleaning Products,” taking place June 3–5, 2009, at the Marriott Washington in Washington, DC. Ladd Smith, president of the Research Institute for Fragrance Materials, adds that this “complex logistical web” is made all the more daunting because “there’s really not an industry standard or a worldwide gold standard for what’s sustainable.” Smith will join Marian Marshall, director of government relations for The Roberts Group, Lauren Heine, senior science advisor at Clean Production Action, and others during “Sustainable Fragrances” to address these and other challenges.
According to some estimates, “truly green” cleaners make up just 2–5% of the $17.5 billion US cleaning products market comprising household, janitorial, food service and laundry chemicals. “If somebody has a choice [between a green and a traditional product], and they’re the same price or very, very close, and they really want to buy green, then they will,” says Smith. But what is truly green? “When we use green or sustainable or any of those [related] terms, there’s a general understating of what they mean,” Smith says. “Consumers feel good buying sustainable products, even if they don’t know what the term entails.” The solution, he says, lies in “what do people really want, what do they require?” The answers to these questions will likely point toward a working definition within consumers’ and the industry’s general understanding in order to codify concepts like ecologically friendly, natural and sustainable.
“Are you talking about economic sustainability?” Smith says, pointing out the numerous variables in play. “Are you talking about environmental? Is there a threshold or even criteria for each of those categories so you can say with a reasonable amount of certainty, ‘Here’s what I mean and here’s what it is.’ I’m going to guess that there are going to be two or three or even five years of discussions before the terms are out there and understood.” Meanwhile, he says, “If you think of fragrances as a niche specialty chemical market, is that [understanding of green terms] going to be the same definition that you find within the general chemical industry? Will there be compatibilities or conflicts?”