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Fragrance
Ambient Scent
Fine Fragrance
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Fine Fragrance
WPC Coverage
Exploring 150 Years of Vanillin at
World Perfumery Congress
2024
Symrise VP senior perfumer, Alienor Massenet, alongside a TBA R&D counterpart, are set to share their close collaboration on inventing new ambers.
Fine Fragrance
Beautycounter's Clean Eau De Parfum Targets the 'Fragrance Loophole'
Fine Fragrance
MCM Debuts MCM Crush Fragrance
Latest
Sponsored
Paraguay’s Green Gold – The Aromatic Power of Petitgrain Oil
Strong, versatile, and gorgeously aromatic, petitgrain tends to be a standout ingredient in any flavor or fragrance composition. The story behind its production and the vital impact it has on local farming communities within Paraguay is similarly incredible.
WPC Coverage
Meet the Panelists on "The Perfumer's Take on Artificial Intelligence" at
WPC
2024
ASP president James Krivda is set to moderate a panel of perfumers who are currently utilizing AI in their process, as well as an AI developer, to better understand how this technology is being utilized as a tool in the industry.
Ambient Scent
Bath & Body Works Announces Yearlong Partnership With Netflix
The partnership will bring award-winning storytelling to life through the power of fragrance in the first collaboration of its kind for Bath & Body Works.
WPC Coverage
The Growing List of Press Attending
World Perfumery Congress
2024
Craft your press release to highlight your booth and/or conference session for the opportunity to secure press coverage.
Fine Fragrance
Report: McDonald's Japan Debuts Perfume Designed to Smell Like French Fries
The three scents are plum nori seaweed salt, garlic black pepper mayo seasoning and classic salted.
WPC Coverage
UPDATE: Early Bird Rate Extended for
World Perfumery Congress
2024
Be sure to register for the three-day event by Tuesday, March 26, to receive the lowest rates!
Personal Care/Beauty
AMAFFI Debuts Maracoca Fragrances for Men & Women
Maracoca for Women, created by master perfumer Bertrand Duchaufour, is described as a seductive harmony of sensual jasmine, sweet white gardenia, spicy frangipani, and additional notes of tonka beans, passionfruit and yuzu.
Ingredients
British Society of Perfumers 2023 Fine Fragrance Trends
Dig into the overview of 2023 fragrances concentrating on olfactive trends.
Fine Fragrance
Puig Full-year 2023 Sales Increase 19% to €4.3B
Puig has achieved its objective of doubling 2020 net revenues one year ahead of schedule and nearly tripled them two years ahead of schedule.
Fine Fragrance
IFF Announces 3 Vice-President Perfumer Promotions
The company celebrates the three promotions of Patricia “Patty” Hidalgo, Joa Kim and Birgit Sijbrands.
Fine Fragrance
Kylie Jenner Debuts First Fragrance
Cosmic launched on March 7, 2024.