This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.
And he’s done it by marshalling the talents of some of the world’s leading perfumers, including Christophe Laudamiel, Sophia Grojsman and Alberto Morillas. Taking a cue from his fine art background, Shioya has deconstructed the conventional wisdom of perfume creation, collaborating with these noses in an intuitive, patient process that sits in stark contrast with today’s ever more harried mainstream fragrance business.
Other topics discussed: Creative Process: Capturing the Ethereal, Perfumer Relationships, Constraints and Creativity