Niche stories: Sculpting Scent

pf_scul_lead_1418

And he’s done it by marshalling the talents of some of the world’s leading perfumers, including Christophe Laudamiel, Sophia Grojsman and Alberto Morillas. Taking a cue from his fine art background, Shioya has deconstructed the conventional wisdom of perfume creation, collaborating with these noses in an intuitive, patient process that sits in stark contrast with today’s ever more harried mainstream fragrance business.

Other topics discussed: Creative Process: Capturing the Ethereal, Perfumer Relationships, Constraints and Creativity

Click to download the complete article.

More in Fine Fragrance