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VIDEO: IFRA North America Releases The Story of Fragrances

Posted: December 3, 2012

The International Fragrance Association North America has released a short film, The Story of Fragrances, which presents perfumers and other industry experts on the art, passion, science and technology of perfumery. 

The film represents both a rare glimpse into this unique industry and a consumer-friendly primer on the innovation behind leading brands.