Creation/Application:
Most Popular in:
Air Care
New in Air Care (page 2 of 3)
May 12, 2009 | 05:24 PM CDT
1 + 1 = 3
By: Jeb Gleason-Allured, Editor
P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.
Apr 23, 2009 | 09:59 AM CDT
CPL Aromas Opens New Site in Dubai
Located in Dubai’s Jebel Ali Free Zone, the new site houses a full service perfumery, applications laboratory and a warehouse to stock fragrances.
Mar 23, 2009 | 06:37 PM CDT
Fragrance in Good Times and Bad
By: Jeb Gleason-Allured, Editor
Givaudan's Michael Carlos on how the economic crisis might reshape the industry.
Mar 13, 2009 | 08:01 AM CDT
SC Johnson to List All Fragrance Ingredients for Cleaning, Air Care Products
Full ingredient disclosure; elimination of DEP.
Feb 10, 2009 | 10:08 AM CST
Green Fragrances for Cleaning Products: Compatibilities and Conflicts
By: Jeb Gleason-Allured, Editor
Ladd Smith (RIFM) discusses the prospects for a working definition of sustainability, green and more.
Feb 09, 2009 | 08:48 AM CST
Scent-Sational: Eco-friendly Homecare Introductions Boom
By: Kristen Walker, Mintel
Household products making claims relating to environmental sustainability and ethical practices increased nearly 700% globally between 2006 and 2008.
Nov 12, 2008 | 04:40 PM CST
Home Fragrance: Air Care in the US Market
By: Euromonitor International
The current state of the air care market and the trends shaping it in the years to come
US consumers are drawn to air care for several reasons. Busy lifestyles translate into less cleaning at home, but consumers still want a home that smells fresh.
Oct 20, 2008 | 12:47 PM CDT
ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance
By: Jeb Gleason-Allured, Editor
Exploring the role of fragrance in marketing and branding
Fragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise.
At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.
Apr 22, 2008 | 10:32 AM CDT
An Air Sculptor in His Own Words
By: Jeb Gleason-Allured, Editor
Perfumer Christophe Laudamiel discusses his recent “air sculptures,” special raw materials, the creative process and collaborative relationships. In the secretive, under-the-radar profession of perfumery, IFF’s Christophe Laudamiel stands out. This high-profile perfumer has undertaken a number of attention-grabbing projects and speaking engagements, a break from the stereotypical “invisible” nose.
Mar 21, 2008 | 11:20 AM CDT
US Home Fragrances to Reach $6 Billion by 2012
According to Packaged Facts, the market for home fragrance products in the United States has shifted over the last several years due to the performance of mass-market air fresheners; report cites the successful promotion of P&G's Febreze line.