Creation/Application:
Most Popular in:
Air Care
New in Air Care
Nov 15, 2010 | 04:39 PM CST
Ethyl Dehydrocyclogeranate
By: Michael Zviely, CIC
Use in fabric, home and personal care, and in fine fragrances
Mar 12, 2010 | 02:39 PM CST
Unilever and Fragrance: Emotion and Function
By: Jeb Gleason-Allured, Editor
Marcella Bartoletti on scenting personal, home and oral care brands for a changing world.
May 12, 2009 | 05:24 PM CDT
1 + 1 = 3
By: Jeb Gleason-Allured, Editor
P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.
Nov 12, 2008 | 04:40 PM CST
Home Fragrance: Air Care in the US Market
By: Euromonitor International
The current state of the air care market and the trends shaping it in the years to come
US consumers are drawn to air care for several reasons. Busy lifestyles translate into less cleaning at home, but consumers still want a home that smells fresh.
Oct 20, 2008 | 12:47 PM CDT
ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance
By: Jeb Gleason-Allured, Editor
Exploring the role of fragrance in marketing and branding
Fragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise.
At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.
Apr 22, 2008 | 10:32 AM CDT
An Air Sculptor in His Own Words
By: Jeb Gleason-Allured, Editor
Perfumer Christophe Laudamiel discusses his recent “air sculptures,” special raw materials, the creative process and collaborative relationships. In the secretive, under-the-radar profession of perfumery, IFF’s Christophe Laudamiel stands out. This high-profile perfumer has undertaken a number of attention-grabbing projects and speaking engagements, a break from the stereotypical “invisible” nose.
May 21, 2007 | 03:52 PM CDT
Fragrance handbook: Creating a Winning Candle Fragrance—from Brief to Manufacture
By: Robert Siegel
Addressing the three “C’s” of formulation: cost, compatibility and cold throw—plus a candle fragrance glossary. “Air Care—US,” a Euromonitor report released last winter, detailed this $2 billion-plus market, which grew 6% between 2004 and 2005. Within this segment, candles jumped 30%—more than any other category—to sales of $265 million.