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Candle Fragrances: Natural, Fruit and Florals

Posted: August 21, 2007

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Dessert & Beverage Scents

Appealing to consumers who want to fill their rooms with indulgent scents, a range of new candles have been launched with dessert or sweet inspired fragrances. 

In the United States, the For Every Body brand has launched new scented candles. They are available in Birthday Surprise; Birthday Cake; Sugar Cookie; Cherry Limeade; Lemon Crisp; Chewy Chocolate Chip; Snicker Doodle; Pecan Pie; Crème Brûlée; Blueberry Muffin; Mango Tart; Apple Pie; and Cinnavanilla Sundae varieties. Various beverage-inspired scents have also launched, including green tea, white tea, blackcurrant tea, chai tea and coffee.

Ethnically-Inspired Fragrances

Growth in international travel and immigration has led to consumers becoming increasingly interested in products from foreign countries. Ethnic foods have grown in popularity, with consumers becoming more curious about international flavors and ingredients. Housewares, textiles, clothing and music from distant lands have all gained ground. Several manufacturers within the air-care candles sub-category tapped into the trend by launching new products in ethnically-inspired scents this quarter.