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Air-care candles have become increasingly popular, as consumers strive to ensure that their homes smell pleasant and contain decorative items. Consumers’ rising demand for more natural products is having an increasing influence on new product development and the latest fragrances, of air-care candles. In general, when it comes to fragrances there is now a much greater variety for people to choose from, including some ethnically-inspired options as well as numerous fruit, flower, herb, spice, dessert and beverage varieties.
In line with consumers’ growing interest in more natural products, a range of new products has been promoted as containing botanical/herbal ingredients rather than synthetic elements. Several new products are scented with natural essential oils, such as lavender, citronella, chamomile, rosemary, bergamot and guaiac wood. Others were made from natural elements such as stearin, palm oil, vegetable wax and soy. Meanwhile, the new fair-trade candle from Kowalski’s Markets was formulated with andiroba oil, a natural insect repellent processed from the seeds or nuts of the Amazonian tree, Carapa guianensis.
Fruit & Floral Scents Dominate
An increasingly wide range of fruit scents is now available on the market. Berry fragrances remain a popular choice, including raspberries, ripe strawberries, blueberries and mixed berries. Citrus scents also are still prevalent, with examples including orange, grapefruit, lime and mandarin. Tropical fruits are common, including mango, passion fruit, pineapple, guava, kiwi and coconut. A new mandarin fig fragrance also was just launched.