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Hungarian Beauty— Fragrances in the Wild East

By: Zsolt Zólyomi
Posted: June 26, 2014, from the July 2014 issue of P&F magazine.

According to a 2013 Euromonitor (www.euromonitor.com) report, the Hungarian beauty and personal care market is positioned for gains in volume through 2017. The market’s economic challenges in recent years, the report notes, have led to a “value-for-money” outlook among consumers that still demands quality. These consumers are primarily making beauty and personal care purchases in supermarkets, hypermarkets and pharmacies/drug stores, which maximize variety and value.

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