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Hungarian Beauty— Fragrances in the Wild East

By: Zsolt Zólyomi
Posted: June 26, 2014, from the July 2014 issue of P&F magazine.

According to a 2013 Euromonitor ( report, the Hungarian beauty and personal care market is positioned for gains in volume through 2017. The market’s economic challenges in recent years, the report notes, have led to a “value-for-money” outlook among consumers that still demands quality. These consumers are primarily making beauty and personal care purchases in supermarkets, hypermarkets and pharmacies/drug stores, which maximize variety and value.

This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.