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Connecting Brands and Noses: A Conversation with Karine Lebret Leroux

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“The most important thing for me is creating something addictive for the men or women who are going to wear the fragrance,” says Karine Lebret Leroux, fine fragrance creation and development director, L’Oréal. “The most important item for us is ‘the more I wear it, the more I like it.’ Addiction is the key to success in the long t erm.” For her accomplishments in the fragrance industry, Leroux will be honored during the 32nd annual gala of Women in Flavor & Fragrance Commerce in September.a

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