Creation/Application:
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Creation/Application
New in Creation/Application (page 23 of 34)
Jan 08, 2009 | 03:19 PM CST
1, 3, 6, 7, and 8
By: Jeb Gleason-Allured, Perfumer & Flavorist maga…
Three perfumers discuss their translations of couture into scent.
Jan 07, 2009 | 03:25 PM CST
FiFi Awards 2009 Rescheduled
The event will now take place on May 27, 2009 at the Armory, 25th Street and Lexington Ave, New York.
Jan 07, 2009 | 03:06 PM CST
FMA 2009 Annual Business Meeting Update
Fragrance Materials Association has announced Coty Inc.’s Leslie Smith as the keynote speaker for the FMA 2009 Annual Business Meeting.
Dec 22, 2008 | 04:41 PM CST
Bell Researches Wipes Market for Latest Fragrances
Fragrance trends for baby, personal care and household categories
Dec 08, 2008 | 12:33 PM CST
Macro Trend Report: the Changing Face of Sustainability in Personal Care
Authenticity, transparency of supply chain and carbon footprint, and a focus on naturals
Dec 03, 2008 | 11:42 AM CST
Fragrance Issues: Defining “Natural”
By: Jeb Gleason-Allured
As the first personal care products bearing the Natural Products Association’s seal hit store shelves, an assessment of “natural” fragrances in personal care
Nov 12, 2008 | 04:40 PM CST
Home Fragrance: Air Care in the US Market
By: Euromonitor International
The current state of the air care market and the trends shaping it in the years to come
US consumers are drawn to air care for several reasons. Busy lifestyles translate into less cleaning at home, but consumers still want a home that smells fresh.
Nov 12, 2008 | 04:28 PM CST
The Changing Role of Fragrance in Personal Washes
By: Jeb Gleason-Allured, Editor
Formulating fragrance in personal washes to communicate a product’s benefits and reinforce the brand
In the crowded personal care market, it is necessary for a product to offer multiple benefits to stand apart and succeed. This means that for personal washes it is no longer just about the cleansing properties; a product must deliver more in both benefits and fragrance.
Oct 20, 2008 | 01:12 PM CDT
Fragrance Creation: Finding Signature
By: Jeb Gleason-Allured, Editor
Perfumer Cecile Krakower discusses olfactive identity, the complexities of the development process and decoding fragrance vocabularies
Mane perfumer Cecile Krakower laughs when asked if she has an olfactive signature. “I’ve been told that all of my fragrances are very textural,” she says. “I find it funny that people can recognize [my scents.]” For example, she says, “I work on making [woody fragrances] so soft and silky that they feel like just another layer of skin.”
The New York-based French ex-patriot, whose portfolio includes Vertigo (Vertigo Parfums) and Yu (Mane), notes that her relationship to fragrances is less about analyzing each component material than it is about the textures and feelings they impart. “I like it when something is ‘plump.’ I’m very sensitive to that.” And though she strongly disliked fruity notes when she first entered the industry, she has steadily gained an appreciation for renditions of edible concepts such as pear—so much so that they are now part of her signature. “I like juicy scents—the ‘velvet’ feel of a peach, the fresh and watery texture of a litchi. Those sensations are amazing.”
Oct 20, 2008 | 12:47 PM CDT
ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance
By: Jeb Gleason-Allured, Editor
Exploring the role of fragrance in marketing and branding
Fragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise.
At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.