Sign in

Hungarian Beauty— Fragrances in the Wild East

Zsolt Zólyomi

According to a 2013 Euromonitor ( report, the Hungarian beauty and personal care market is positioned for gains in volume through 2017. The market’s economic challenges in recent years, the report notes, have led to a “value-for-money” outlook among consumers that still demands quality. These consumers are primarily making beauty and personal care purchases in supermarkets, hypermarkets and pharmacies/drug stores, which maximize variety and value.

This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

Related Content