Vanilla has won the popular vote among Americans as the favorite ice cream flavor for a second year in a row, according to the second annual survey of International Ice Cream Association (IICA) member companies.
The IICA member companies make and distribute an estimated 85% of the ice cream and frozen dessert products consumed in the U.S. According to the companies participating in the survey, the top three flavors are vanilla, chocolate and butter pecan, with coffee, Neapolitan and Rocky Road tied for fourth place.
Premium ice cream was named the most popular variety, according to the survey, followed by regular ice cream. In addition, about 50% of member companies said they are seeing increased demand for frozen yogurt, and nearly 15% reported higher demand for no-sugar-added ice cream.