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VIDEO: Euromonitor Examines the Move towards Natural Flavors and More

Echoing a key topic at the World Food Technology and Innovation Forum, market research firm Euromonitor says it's clear that the industry is moving from artificial to natural flavors, colors and additives. 

Lianne van den Bos, senior research analyst at Euromonitor, explains that innovation in natural products should be the next target for companies looking to be ahead of the curve (watch the video below). 

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