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McCormick’s 10th Anniversary Flavor Forecast

Posted: January 26, 2010

On the occasion of its 10th Anniversary, McCormick (Hunt Valley, MD) has identified the top 10 flavor pairings and key trends for 2010. According to Kevan Vetter, executive chef at McCormick, “The year in flavor will be heavily influenced by bitter, warm and earthy notes … We see America’s palates embracing stronger flavors – high-impact combinations that are anything but subtle. For example, bold bitter greens will be appreciated for their assertiveness, tamed with the licorice-like addition of caraway – one of the 10 pairings in this year’s report. The warm and earthy duo of roasted cumin and chickpeas is another expression of the year’s big flavors.”

McCormick Flavor Forecast 2010 Top 10 Flavor Pairings include:

  • Roasted Ginger & Rhubarb: Exciting layers of spicy and sour, with warming notes and a powerful tang.
  • Thai Basil & Watermelon: A colorful study in contrasts offers a sweet, refreshing balance.
  • Caraway & Bitter Greens: An unmistakable spice tames the bitter bite of bold greens.
  • Bay Leaves & Preserved Lemon: Slowly coaxed flavor worth the wait, an aromatic mix of bitter, salty-tart and bright.
  • Almond & Ale: The bittersweet character of both ingredients makes a congenial, cozy and hearty match.
  • Turmeric & Vine-Ripened Tomatoes: Earthy and naturally sweet, this colorful, healthful blend is always in season.
  • Pumpkin Pie Spice & Coconut Milk: This lush, warm pairing reconnects with its tropical roots.
  • Roasted Cumin & Chickpeas: This globetrotting Mediterranean duet delivers warm, earthy flavor harmonies.
  • Creole Mustard & Shellfish: A vibrant pair that brings Gulf Coast gusto to any part of the country.
  • Chives & Fish Sauce: Savory fusion of French and Asian cuisines.

Leading trends in the McCormick Flavor Forecast 2010 include:

  • In is the New Out: Big flavors and new definitions of “dinner party” bring the best of restaurant meals home.
  • Always In Season: Preserving the peak of ripeness for year-round enjoyment, fresh at the ready.
  • Meatless on the Menu: Mixing up the center of the plate.
  • Ethnic Sizzle: Tastes of the global grill, appearing in a backyard near you.
  • New Comfort Cuisine: A renewed appreciation for the integrity of ingredients and cooking techniques.
  • Where the Cocktail Meets the Kitchen: Shaken or stirred, tasteful inspiration takes on new forms.