P & F Magazine

Trends Sponsored by

Email This Item!
Increase Text Size

Wixon Launches “Mood Creating” Snack Flavors

Posted: February 5, 2009
Wixon, Inc. (St Francis, Wisconsin), has launched new “mood creating” snack seasonings for chips, nuts, fruits, dried vegetables and snack mixes. The new flavor samples include naughty, excited, angry, on vacation, and cheerful moods.

Of the launch, Mindy Edwards, flavor chemist at Wixon said, “Our research indicates that consumers … are looking for foods to trigger an emotion. If they are stressed, they may look for a food that makes them calm. Or if they are feeling snowbound after a long winter, they may want something to remind them of a tropical vacation … We’ve put a new twist on flavors that can influence or re-create a particular mood.”