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3 Key Trends for 2009

Contact Author Amy Marks-McGee, Trendincite LLC
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This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

In “The F&F Horizon: 2009 and Beyond,” a number of F&F experts discussed their views on the state and future of the industry from the vantage point of formulation to raw materials to the marketplace. (Perfumer & Flavorist magazine, January 2009, pPage 45.) In this week’s edition of P&Fnow, we present several extended commentaries from our panel of experts and industry voices.

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In today’s saturated marketplace, consumers seek new and unique products and services. Moving forward, there are three key consumer trends that will continue to evolve and influence the fragrance and flavor industry.

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